I know how to post on social media… Why would I need a social media manager?

You’re probably more than capable of posting on your business’s social media accounts, but are you making strategic and creative choices? Or are you simply posting because you were told you “had to” post several times a week to be successful? If your answer is the latter, you might need a social media manager.

Ok, but what does a social media manager even do?

Great question! A social media manager (SMM) does so much more than your average doom-scroller. A SMM is crafting a careful strategy for your business that aligns with its goals, mission, and brand to bring success to your business. Some SMMs, like me, offer a variety of services and a dynamic strategy that supports your business as it evolves. At Paige Ziegler Social Co. we want to help you grow whether you’ve been in business for 100 years or 10 days. That’s why we begin by evaluating your current presence, your competitors, and your analytics to see where we’re starting and where we can take you.

Aside from posting on social media, SMM can take on several tasks including;

• Managing and creating content
• Scheduling posts
• Engaging with your audience
• Social listening and monitoring
• Analyzing metrics
• Building brand awareness
• Crafting unique campaigns
• Staying ahead of industry trends and algorithm changes
• And so much more…

Let’s face it. We know you don’t have time for all of that. You’re busy running a business!

Why is social media marketing important?

Ooh, another great question! You are on fire. When social media first came into existence, its intentions were pure. It was a great way for you to stay connected to your college buddies who you otherwise would never speak to again. The perfect opportunity to share photos of your little ones with Grandma Jane who still has a prepaid cellphone and can’t receive images without exceeding her monthly limit. And while that’s still true today, it has developed into one of the most powerful marketing tools for businesses.

In 2024, there are estimated to be 5.17 BILLION social media users worldwide. BILLION. Did you read that correctly? With over 60% of the world’s population regularly spending over two hours per day on social media apps, there is so much opportunity for your business to reach out and connect with your target audience. However, with so many people online there’s also a lot of noise and competition. This is where your SMM works their magic! ✨

How do I find the right social media manager?

Oh, well…fancy meeting you here. 😉

Finding the right SMM for your business is going to take some time! It’s important that you reach out to several different people or agencies to see who is going to be the best fit for your business. Treat this exactly as you would if you were interviewing to hire another staff person for your team! Before hiring, take some time to evaluate your business’ current social media strategy, your business goals, and what services you think you may need.

And if you aren’t sure where to start or you don’t currently have a social media strategy and you’re feeling a bit frazzled from all of this, don’t sweat it. Fill out our social media audit form and we’ll help you get started.